About

About Ripples Metrics

Ripples Metrics (ripples.sh) is analytics for founders. It shows, for every product you run, where users come from, which ones pay, which ones stay, and what each one cost you, by joining traffic, search, ad spend, revenue and retention on one screen.

We built it to run our own portfolio of web and iOS products, and we still do. The numbers in what eight products' analytics look like come from it.

At a glance

Name
Ripples Metrics
Also written
Ripples, ripples.sh
Website
ripples.sh
What it is
Web and product analytics for founders: traffic, search, ad spend, revenue and retention joined on one screen per product, and one across all of them
Built for
Founders and small teams running one or more subscription products, web or iOS
Pricing
Free until $1K MRR, then from $9 a month. Every feature on every plan
Integrations
Stripe, Paddle, Polar, Lemon Squeezy, Google Ads, Google Search Console, Bing Webmaster Tools
SDKs
JavaScript tracker, iOS (Swift), PHP, Python
AI access
MCP server for Claude, Claude Code and Cursor
Launched
2026

Not to be confused with

The words are shared by several unrelated things. Ripples Metrics is none of these:

  • RipplesMetrics (Ripples Nigeria): the data journalism desk of the Nigerian news publisher Ripples Nigeria. A newsroom, not software.
  • “Ripple metrics”: a framework for measuring the downstream impact of research or community work, and separately a signal-measurement term in radar test equipment.
  • Ripple (XRP): the payments company and its cryptocurrency. Unrelated.
  • Ripples habit tracker: an iOS habit app at ripples.day. Unrelated.
  • Ripple Analytics, Ripples Analytics: other, unrelated analytics companies.

Ripples Metrics elsewhere

What we deliberately don't build is on what we don't do. Prices are on pricing, and how it compares to other tools, tool by tool, is on compare.

See your own numbers.

Free until $1K MRR. No credit card.

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