Analytics for solo founders

Traffic. Signups.
Payments. Payback.

Ripples is a web & product analytics tool for solo founders. Add one script tag to see your traffic, signups, and payments in a single dashboard — then connect Google Ads and Stripe to see exactly when your ad spend pays back.

One pre-built dashboard for everything before $10K MRR.
No setup wizards. No event definitions. No data team.
Paste one line — see your numbers in 30 seconds.

Free until $1K MRR. No credit card.

My SaaS Tool

This week

Visitors 0 +23%

Signups 0 +8%

Payments 0 +41%

Revenue $0 +12%

Someone from Tokyo just signed up 2m ago

New payment: $29 from Stripe 14m ago

Traffic spike from Hacker News 1h ago

▲ Tuesday was your biggest day ever — 147 visitors

ripples.sh/d/my-saas

Where they come from

Hacker News

312

189

Organic

112

Twitter/X

71

↗ Someone shared you on Hacker News → view thread

Are they converting?

847 visited

↓ 14% converted

119 signed up

↓ 24% converted

29 paid

Your Reddit traffic converts at 4x the rate of organic search.

When does your spend pay back?

7d

14d

30d

60d

0.4x

1.1x

2.3x

3.8x

Google

0.2x

0.6x

1.4x

2.1x

Twitter

0.9x

1.8x

3.1x

4.5x

Twitter pays for itself in ~10 days. Reddit in ~13 days.

All your projects, one screen

My SaaS Tool $2,400 ▲ 12%

Chrome Extension $340 — flat

Telegram Bot $80 ▼ 8%

Total: $2,820 MRR across 3 projects — $180 to your first $3K

01

Where is your traffic actually coming from?

Not just "organic" and "direct." Ripples auto-detects Reddit threads, Hacker News posts, and Twitter shares — with a link to the conversation that's sending people your way. You see a spike and the why is right there.

02

Are they signing up? Are they paying?

Visit → Signup → Payment. Pre-built. No event definitions, no "create your first funnel" wizard. Ripples also tells you which channel converts best — the insight that usually takes a data analyst to surface.

03

When does your ad spend pay for itself?

Cohort-based LTV/ROAS is usually a spreadsheet exercise or requires a data warehouse. Ripples ships it as a tab. See how fast each channel pays for itself, broken down by week or month. Stop burning money on the wrong channels.

04

Running 3 projects? One screen.

Solo founders run 2-4 projects at once. Ripples gives you portfolio health at a glance — green (growing), yellow (flat), red (declining). Know which project deserves your Saturday without switching between tabs.

How it works

1

Paste one line

<script src="ripples.sh/abc123"></script>

Works with any stack. Also: npx ripples init for Next.js, Telegram Mini Apps, native apps.

2

See data in 30 seconds

Open your site in another tab and watch the counter tick. First pageview appears in real time. No "data will appear in a few hours."

3

No signup required

Ripples generates an anonymous dashboard URL. Bookmark it. Data flows immediately. Create an account only when you want to add more projects.

What Ripples does

One dashboard for traffic,
revenue & ad payback.

Ripples (ripples.sh) is a web & product analytics tool for solo founders and small teams. You add a lightweight tracking script to your website or app, then optionally connect your Google Ads and Stripe accounts. Ripples brings traffic, signups, payments, and ad spend into a single dashboard so you can see what is working — and when your marketing actually pays for itself.

Real-time visitors, referrers, and top pages
Pre-built visit → signup → payment funnel
Revenue, subscriptions, and MRR from Stripe
Ad-spend ROAS and payback per channel from Google Ads
Multi-project portfolio view for founders running several products
Plain-language weekly brief — no jargon, no setup wizard

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Tracking script

A single <script> tag (or npx ripples init) records pageviews, referrers, signups, and custom events from your website, Telegram Mini App, or native app — no cookies, no setup wizard.

Ads

Google Ads

Sign in with Google to connect your Google Ads account. Ripples imports your daily campaign spend through the Google Ads API and combines it with your revenue to show ROAS and payback per channel. Read-only — we never change your campaigns.

$

Stripe

Link your Stripe account to import payments and subscriptions. Ripples ties each payment back to the visit and channel that drove it, so you can see which sources actually produce paying customers — not just clicks.

How Ripples uses your Google Account data

Connecting Google Ads is entirely optional. When you choose to connect it, Ripples uses Google OAuth to ask for your permission, and requests read-only access to your Google Ads account (the https://www.googleapis.com/auth/adwords scope). Here is exactly what that means:

What we access: Read-only Google Ads reporting data — your campaign names, daily cost/spend, clicks, and impressions — and the list of Google Ads accounts you manage so you can pick which one to connect.
Why we need it: To import your daily ad spend and match it against the revenue Ripples already tracks, so we can calculate your true ROAS and show how many days each campaign takes to pay back. This is the core "payback" feature of the product.
What we do with it: Spend data is stored securely and displayed only inside your own private Ripples dashboard. It is never shown to anyone else.
What we never do: We never create, edit, pause, or delete your campaigns; never access your customer match or contact lists; and never sell, share, or use your Google data for advertising, training models, or any purpose other than showing you your own analytics. You can disconnect at any time, which stops all access.

Ripples' use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Full details are in our Privacy Policy.

☕

Morning coffee screen

One screen. Not a dashboard with 12 tabs. Answers: how many visitors? where from? anyone sign up? anyone pay? better or worse than last week? Loads in under 500ms.

“”

Plain language, not jargon

No "sessions." No "bounce rate." No "DAU/MAU ratio." Instead: "34 people visited from Twitter. 2 signed up. None paid yet. Your best day was Tuesday."

🏆

Your first... everything

Your first visitor. First signup. First payment. First $100 day. Ripples celebrates milestones and saves them permanently. Every screenshot has Ripples in it.

✉

Weekly founder brief

Not just metrics — context. "67% more traffic than last week. Most came from a Hacker News post on Wednesday. 4 signups, 2x your average." One paragraph. No charts.

⏣

Web, Telegram, native

Most analytics treat everything as "web." Ripples understands that modern indie products live across surfaces — desktop, mobile, Telegram Mini Apps, native apps. Segmented automatically.

🚀

Launch day mode

Full-screen real-time view for Product Hunt and HN launches. Big counter. Referrer stream. Geographic dots flying in. Founders will literally screenshot this and post it.

Pricing

You pay when your startup works.

No free trial with a timer. No feature gates. Full product, zero dollars, until your startup makes money.

$0

Free

Until your project crosses $1K MRR

Everything included. Unlimited pageviews. All features. No credit card. No watermarks. This is the real product.

$29/mo

Growth

When your project hits $1K–$10K MRR

You're making money. $29 is below what you'd spend on a single coffee run for your team. Same product, priority support.

Graduate

You've outgrown us

Past $10K MRR

That's a good problem. We'll help you migrate to PostHog, Amplitude, or whatever your data team picks. Outgrowing Ripples is a feature, not a bug.

Drop in.

One line of code. Your dashboard in 30 seconds.
Free until your startup makes $1K/month.

No signup. No credit card. No setup wizard.

Traffic. Signups. Payments. Payback.